Senior Consultant Marketing Operations and MarTech
Marketing / Communications, Sales
Senior Consultant Marketing Operations and MarTech
Who Are We?
Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
Salary Range$76,600.00 - $126,300.00
What Is the Opportunity?Under moderate supervision, the Marketing Operations Senior Consultant will work within an Agile team to lead efforts to manage and improve the accuracy and operational efficiency of marketing and analytics platforms for a broad spectrum of organizational marketing objectives. This position will be responsible for developing subject matter expertise across multiple marketing and analytics platforms, innovating and documenting processes, and performing responsibilities related to the services provided by the Marketing Operations Team. This position does not manage others.
What Will You Do?
Participate as an Agile team member by attending Agile ceremonies that establish norms and assist with planning and tracking our work using a Kanban board.
Manage marketing and analytics platforms (Google and Tealium's tech stack, and other internal/vendor systems) by establishing the most efficient processes and best practices for campaign setup, quality assurance, and defect resolution.
Assist with the vetting, selection, and integration of new marketing and analytics platforms.
Cross-train with team members on daily responsibilities to develop proficiency and support high demand services.
Define and gather requirements from business partners to define the scope of marketing campaigns prior to launch.
Utilize marketing metadata models and create strategies to evolve how metadata is used to support the measurement of marketing campaigns.
Help define and run validation control checks on platform configurations prior to campaign launches and assist with defect resolution post-launch.
Assist in developing and communicating best practices and marketing operations standards to business partners
Partner with Marketing data and analytics teams to ensure campaign configurations are validated and measurable.
Work with team members and other Travelers resources to develop process and data governance best practices.
Other duties as assigned
What Will Our Ideal Candidate Have?
Bachelor's degree in marketing, data management or other related field or equivalent experience preferred.
Typically 4+ years of experience.
Working Knowledge of Marketing and Analytics platforms such as Google Analytics, Google Campaign Manager, Tealium IQ, Tealium EventStream, Tealium AudienceStream, Invoca, ObservePoint or similar technologies.
Preferred experience as an account or marketing platforms manager for a strong brand or agency.
Exposure to insurance concepts desirable.
Demonstrates Intermediate skill/competency level (solid knowledge and ability; can apply the competency with minimal or no guidance, in the full range of typical situations) for:
o Data management and validation skills using tools like Excel and SQL
o interpersonal skills including listening, accountability, decision making and problem solving
o Analytical, verbal and written communication skills
o Time and project management skills
o Understanding of marketing technology landscape
o Knowledge of the principles of data collection, relational databases, as well as data management and data lineage preferred
o Ability to manage competing demands and escalate and communicate appropriately
o Ability to build and maintain credibility with others
What is a Must Have?
Minimum of 3 years of experience.
General Knowledge of campaign/project management
What Is in It for You?
Health Insurance: Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
Wellness Program: The Travelers wellness program is comprised of tools and resources that empower you to achieve your wellness goals. In addition, our Life Balance program provides access to professional counseling services, life coaching and other resources to support your daily life needs. Through Life Balance, you're eligible for five free counseling sessions with a licensed therapist.
Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
Travelers is an equal opportunity employer. We believe that we can deliver the very best products and services when our workforce reflects the diverse customers and communities we serve. We are committed to recruiting, retaining and developing the diverse talent of all of our employees and fostering an inclusive workplace, where we celebrate differences, promote belonging, and work together to deliver extraordinary results.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/.
The Travelers Companies, Inc. (NYSE: TRV) is a leading property casualty insurer selling primarily through independent agents and brokers. The company's diverse business lines offer its global customers a wide range of coverage in the auto, home and business settings. A component of the Dow Jones Industrial Average, Travelers has more than 30,000 employees and generated revenues of approximately $25 billion in 2010.