Digital Marketing Director

About the Role

The Digital Marketing Director is a newly created position that will expand and grow this national financial services and insurance organization's marketing capabilities. You will lead the creative development and strategic planning for the company's multi-platform marketing outlets (email, web, app and social media).

Job Specs

• Form a team that will eventually include campaign managers, content specialists, research and optimization assistants and a web editor.
• Build a digital marketing strategy from the ground floor with a broad foundation that promotes engagement, flexibility and interactive content.
• Gather, organize and critically assess ideas from various business units and executive leaders. Determine which digital tactics are optimal and on which platforms for the company to meet its goals.
• Foster relationships with corporate leadership, product units and IT to develop marketing content and maintenance as well as enhance the company's website.

Skills and Experience

• Bachelor's degree and/or at least five (5) years of relavant work experience. At least three (3) years in digital marketing.
• Experience with web content development and across multiple platforms (app, emails, social media).
• Knowledge and experience with Google Analytics, website optimization systems, SEO measurables & improvements as well as reporting toolsets.  
• Worked with developers and outside vendors to build and create website enhancements.

Compensation and Perks

• $110k-$115k salary + annual bonus opportunity
• Relocation assistance is available.