Vice President of Marketing & Public Relations

About the Role
Newly-created executive leadership role within a property casualty carrier with a culture of energy and enthusiasm. Reporting to the CEO, the VP of Marketing & Public Relations is responsible for managing the strategic vision and goals of the corporate marketing, public relations and communications departments.

Duties & Responsibilities

• Creates, implements, and manages strategic, multi-faceted marketing, public relations, and communication programs.
• Establishes corporate image and brand throughout all products, promotional items, and events.
• Oversees the creation and delivery of internal and external communications which may include print, web and video materials, employee newsletter, intranet, social media, etc.
• Builds and manages a social media strategy that supports company initiatives.
• Creates and leads the crisis and issues management plan.
• Oversees and directs market research, competitor analyses, and customer service and retention monitoring processes and initiatives.
• Leads digital transformation of company’s marketing.

Skills & Experience

• Bachelor’s degree in marketing, public relations, communications, or closely related field required. Master’s degree in business, marketing, public relations, communications, or related field preferred.
• 10 years of marketing, public relations, or communications experience in a corporate structure required.
• Successful track record as a strategic thinker with demonstrated results.
• Demonstrated expertise within digital marketing.

Compensation & Perks
Very family and community oriented environment. Work culture is collaborative. Competitive benefits.