Director of Marketing

Our client is looking for a Director of Marketing on a National level to join their team in beautiful, sunny Florida!  The Qualified Candidate will Assist with the  development of Company strategy and implementation with specific responsibility for management of the distribution system, nationally.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Implement formal prospecting plan and evaluate prospective agents and brokers; make recommendations based on Company goals and objectives
• Develop and expand both wholesale and retail agency distribution networks
• Recommend new programs, products and/or lines of business and evaluate for potential profitability
• Communicate preferred underwriting appetite as well as new products/services/coverages to agents and brokers
• Build long-term relationships with key agencies, insureds and industry associations
• Monitor agents and brokers against objectives relative to profitability, production, and service performance; consult with Underwriting and recommend appointments and terminations
• Monitor competitor and industry landscape; provide reports on trends and activities in the marketplace
• Work closely with Underwriting to make informed, data driven decisions
• Host visiting agents and brokers; set itineraries and ensure that respective Company personnel are involved as appropriate
• Represent the Company at agency functions and trade shows/conventions

EDUCATION/CERTIFICATION:

Bachelor’s Degree, Marketing or Insurance preferred

COMPUTER KNOWLEDGE: 

Microsoft Office (Word, Excel, PowerPoint); Computer proficiency

EXPERIENCE REQUIRED:

8-10 years in Insurance Industry

Minimum 5 years of marketing related experience

P&C Experience is necessary

This position will have travel throughout the USA. Meeting with agents/brokers and fostering the relationships to build and maintain the book of business.