Program Measurement - Digital Analytics
- Career Level
- Not Specified
Where good people build rewarding careers.
Think that working in the insurance field cant be exciting, rewarding and challenging? Think again. Youll help us reinvent protection and retirement to improve customers lives. Well help you make an impact with our training and mentoring offerings. Here, youll have the opportunity to expand and apply your skills in ways you never thought possible. And youll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.
We call ourselves MARA (Marketing Analytics, Research, and Administration). The spectrum of responsibilities for this team ranges from now decisions (e.g.: what is the ROI for a particular campaign for last week & should it continue) to long term planning and strategy (e.g.: what should we spend next quarter in paid search?)
We strive to execute best in class measurement and analytics strategies. Every day. Were an intellectually curious team and are proud to be the unbiased voice for measuring successes that drive business results. Yes, we work at a fortune 500 company, but, we strive to operate like a start-up seriously, thats the dream resources of a large firm and the autonomy of a startup!! (And at Allstate you are in good hands no pun intended). We are on a journey to build out the best in class team and are looking for enthusiastic, driven professionals. We hire people who love what they do, not skill sets. So, heres a litmus test:
Are you picky about pulling your own data, applying an analytic layer on the data for answering a business question?
Does the thought of working hands-on with industry leading digital data sets excite you (think Google, Facebook, marketing attribution)?
Do you have a very specific POV on the best approach for conducting an experimental design in SAS for test & learn?
Did you develop scalable data solutions using scripting languages (like Java/Python/C++) and are proud of the user adoption?
If you answered Yes to 3 of the 4 questions above you are likely an ideal candidate to join the Marketing Measurement Science team at Allstate and we look forward to meeting you! (Additional points if you like batman more than superman!).
What will you be doing?
As a member of the Marketing Measurement Science team, you will get the opportunity to be on the front lines working with Sr. Managers and Directors of Allstates marketing team. You will be working with business and marketing leaders, every day, to make real business impact. A brief blurb of what this job is about:
You will enjoy working with one of the broadest marketing mixes on the planet. Weve got it all from traditional TV/radio to Snapchat - youll find we have a marketing campaign for all eyeballs in the US!
You will get a chance to apply your first-principles knowledge of statistics to real world experimental design to measure the effectiveness of a campaign (all those hours you spent taking statistics 101 now finally has a purpose!)
You will contribute to work on data and problems across Marketing to drive improved business results through designing, building, and partnering to implement analytical processes
You will collaborate with the team to improve the effectiveness of marketing investment decisions through the creation of scalable analytics and rigorous deep-dives
You will develop and deliver insight that explains current campaign performance, and work with your manager to turn that insight into recommendations for future campaign improvement
You will work with your manager to develop effective project planning techniques to break down projects into tasks, and ensure deadlines are kept
You will maximize your personal professional development to ensure continuation of a personal contribution to the team and Allstate
In essence, the scope is huge, the only limitation is your will!
- The perfect candidate will have a background in a quantitative or technical field, will have experience working with large data sets, and will have some experience in data-driven decision making
- You are focused on results, a self-starter, and have demonstrated success in using analytics to drive the understanding, growth, and success of a product/campaign/program.
- You have the analytic agility to deal with a variety of problems and quickly arrive at what needs to be done and you do it
- You have the ability to communicate complex analysis to non-technical audiences and the ability to deal with Nay Sayers of your analysis in a respectful manner
- You have a track record of operating independently (but you can also work in teams effectively), are detail-oriented, and deliver results in a highly organized manner
- Bachelors or Masters preferred in a quantitative field such as statistics, mathematics, finance, or economics
- Demonstrated experience/expertise with at least one with statistical software such as SAS and R and a passion for data driven decision-making
- Experience with distributed computing (Hive/Hadoop)
- Development experience in any scripting language (PHP, Python, Perl, etc.) is a huge plus
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands.
As a Fortune 100 company and industry leader, we provide a competitive salary but thats just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, youll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.
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Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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